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Leadership Team

Our leadership team is deeply committed to working closely with their Board of Directors to set the strategic direction for CCUA, with the goal of creating a more vibrant future for Canadians — one that is built on the strengths and diversity of a co-operative system.

Martha Durdin
President & Chief Executive Officer
Martha Durdin is currently the President and CEO at Canadian Credit Union Association (CCUA).

She is a seasoned executive with extensive experience in management, public affairs and advocacy. Previously, she was the Managing Principal of a leading national strategic public affairs firm and spent thirteen years as an executive at a large Canadian bank. Early in her career, Martha worked on Parliament Hill.

Martha volunteers her time for a number of community organizations. Among them, she served three terms as the Chair of the Ontario Arts Council and is currently Chair of the Royal Ontario Museum Board of Trustees. She is also a Director of The Canadian Club of Toronto. Martha represents CCUA on the boards of The World Council of Credit Unions (WOCCU) and Co-operatives & Mutuals Canada (CMC) and a member on the National Steering Committee for Financial Literacy. Martha is a recipient of the Queen’s Diamond Jubilee Medal.

Ms. Durdin is bilingual; holds a BA (Hon) from Western University, an MSc from the London School of Economics, and an ICD.D from the Institute of Corporate Directors at the Rotman School of Management.
Korinne Collins
Vice President, Professional Development & Education

Korinne is focused on the delivery of educational services to the credit union system for over 20,000 employees in more than 300 credit unions across Canada.

Korinne is a seasoned executive with 20 years of learning, business consulting and leadership experience, ranging from an entrepreneurial training start up that she built and subsequently sold, to leading learning teams at CIBC, IBM and PwC.

Among her many volunteer activities, Korinne was Chair of the Board of the Canadian Society for Training and Development and is a Director of the Hammer Band, a music program that develops life skills for youth in priority neighborhoods.

Korinne is also a mentor with the Enablis Foundation, which is focused on empowering entrepreneurs in developing countries.

Korinne has a BA in Political Science from the University of Western Ontario, and studied French at The University of California and Rice University.
Martin Reed
Vice President, Marketing and Research
As the unofficial Minister of Propaganda for Canada’s Credit Unions, Martin oversees the Marketing & Research department at CCUA. He has played a pivotal role in the strategic development, branding and marketing communications for dozens of individual credit unions.

As Chair of the BC Province-Wide Committee for the last twelve years, his team has spearheaded many successful cooperative campaigns on behalf of the credit unions in B.C. and Ontario and across Canada. These include the now-famous ding free® campaign, the Be Remarkable youth marketing campaign, the Cooperative Banking initiative and the Get Your Share member acquisition campaign and the Some Choices Matter storytelling initiative. Having served as the Manager of Marketing & Communications at G&F Financial Group for five years, he also led the introduction and promotion of the credit union’s investment advisory services, as well as the rebranding of G&F itself – an experience he later applied to the rebranding of Central 1.

Prior to these roles, Martin was a manager for 9 years at Pattison Outdoor, where he acquired what he affectionately calls his 'JimBA' working for the out-of-home division for the Jim Pattison Group. Holding a B. Comm. with a major in Marketing from Concordia University, he recently completed the Corporate Entrepreneur Program at Stanford. Martin is also a proud member of Filene Research Institute’s i3 program, a member of the Marketing Association for Credit Unions (having previously served as a MACU board member), a member of the BCAMA Executive and a judge for both the CUES Golden Mirror Awards in the US and thrice for the BCAMA Marketer of the year awards in BC.

Brenda O'Connor
Vice President, Governance and Strategy
Brenda is Corporate Secretary to the CCUA Board and, as a member of CCUA’s Executive Team, she is responsible for all legal, compliance, governance and strategy matters. On behalf of the credit union system, Brenda serves on the board of Interac Corp.

A member of the Ontario bar, a graduate of the University of Ottawa Law School and Carleton University, Brenda brings over 30 years of experience in financial services regulation, compliance and legislative policy to her role as a strategic legal advisor and advocate for Canada’s credit unions. Earlier in her career, Brenda spent some time in private practice and held senior legal positions at CIBC and ING Canada.
Jeff Erickson
VP, Corporate Services & Chief Financial Officer
Jeff was born on a beautiful day in sunny Selkirk, Manitoba. His personal and professional trajectory was well-captured in the movie based on his early life, Big Fish. Jeff was portrayed by Ewan McGregor in the film. Reminiscing on his time getting to know Jeff, McGregor was in awe of his intelligence, wit and creativity. Upon hearing this, Jeff clarified that his creativity was only constrained when it comes to accounting. He’s “by the books” in that regard.

Now Vice-President, Corporate Services and Chief Financial Officer of the Canadian Credit Union Association, his mandate is to secure the future of Canada’s credit unions, ban banks from using the words “credit unioning” and to move CCUA’s head office to Selkirk, with satellite offices in Turks & Caicos, Barcelona and Bali. Prior to blessing CCUA with his presence, Jeff was the Employee of the Year, every year (including twice in 2016), during his tenure at Sunova Credit Union. His positive impacts have benefited credit unions, businesses, leaders and youth across Canada. It is rumoured that Canada’s Big 5 have developed dedicated strategies and communications to combat his growing influence.

In his spare time, Jeff runs a soup kitchen and every Spring he flies up to Churchill, Manitoba to teach the young polar bear cubs how to hunt. A renowned monarchist, Jeff was honoured to receive an invitation to the Royal Wedding. He donated his invitation to Oprah Winfrey.

Ever ambitious, Jeff’s future goals include surpassing Gordie Howe’s record as the oldest active player in the NHL. And of course, world peace is a primary objective.
Athana Mentzelopoulos
Vice President of Government Relations
Athana Mentzelopoulos joined the Canadian Credit Union Association in September 2017 after a 25-year career in government. She held positions with both the federal and British Columbia provincial governments, in Ottawa and in Victoria.

Athana’s experience covers a range of regulatory areas including environmental protection and consumer product safety, and her experience as an senior executive includes portfolios in communications, economic development and finance.

Athana has a bachelor’s degree from Carleton University and a master’s degree from the University of Victoria.

Bev Cleveland
Assistant Vice President, Compliance & Senior Legal Counsel
Bev joined CCUA from SaskCentral, where she served as the Associate Vice-President of Government Relations and Compliance. Now a valued member of the team at CCUA, she continues to provide strategic advice and guidance on legislative and regulatory compliance matters and actively assists in shaping social and economic policy by building relationships with legislators, regulators and relevant government departments.

Bev has practiced law for more than 25 years in both the private and public sectors. She participates in the CCUA Legislative & Regulatory Affairs Committee, the Central Compliance Managers’ Working Group and the AML Experts Group.

Bev holds a Juris Doctor in law from the University of Saskatchewan, a B.Sc. (Chemistry) from the University of Regina, and a Certificate in Co-operative Management from York University, Toronto. She is a proud credit union member and advocate of credit union interests.

Suzanne Peters
Assistant Vice President, Communications & Member Relations

Suzanne and her team are responsible for social media, media relations, web content, and communications for all CCUA departments. In addition, Suzanne will play an important role complementing the member relations efforts of CCUA, ensuring we are providing value to our members.

Prior to joining CCUA, Suzanne led marketing and business communications for Toronto Stock Exchange. She has played a leadership role in developing and driving successful internal and external programs for major corporate brands across multiple industries, including launching global programs and communicating some of the most complex matters in business.

Suzanne holds a Masters of Business Administration from the University of Manchester, and has undertaken to complete a Doctorate of Business Administration from Instituto de Empresa (IE Business School).