Leadership Team

Martha Durdin is currently the President and CEO at the Canadian Credit Union Association (CCUA).

She is a seasoned executive with extensive experience in management, public affairs and advocacy. Previously, she was the Managing Principal of a leading national strategic public affairs firm and spent thirteen years as an executive at a large Canadian bank. Early in her career, Martha worked on Parliament Hill.

Martha volunteers her time for a number of community organizations. Among them, she served three terms as the Chair of the Ontario Arts Council and is the immediate past Chair of the Royal Ontario Museum Board of Trustees. She is also a Director of The Canadian Club of Toronto. Martha represents CCUA on the boards of The World Council of Credit Unions (WOCCU) and Co-operatives & Mutuals Canada (CMC) and a member on the National Steering Committee for Financial Literacy. Martha is a recipient of the Queen’s Diamond Jubilee Medal.

Ms. Durdin is bilingual; holds a BA (Hon) from Western University, an MSc from the London School of Economics, and an ICD.D from the Institute of Corporate Directors at the Rotman School of Management.

Korinne is a seasoned executive with over 25 years of business consulting, learning and leadership experience ranging from an entrepreneurial start-up that she built and subsequently sold to leading learning teams at PwC, IBM, CIBC and now CCUA.

Korinne’s current role as Vice President of Education & Events is focused on the delivery of educational services and design of conferences for the credit union system’s 28,000 employees and 2500 directors across Canada.

Korinne served on the Board of the Institute for Performance and Learning for 5 years, and for 2 years held the role of Chair. She currently serves as Chair of the Public Services Health & Safety Association (PSHSA) for the Ontario Government and sits on an advisory panel for the Canadian Securities Institute (CSI).

Korinne was a member of the Steering Committee of the 30% Club Canada, focused on bringing more women onto Canadian Corporate Boards.

Korinne has recently been appointed to the board of the Cooperative Development Foundation (CDF) and elected to the board of ABC Life Literacy.

Brenda is Corporate Secretary to the CCUA Board and, as a member of CCUA’s Executive Team, she is responsible for all legal, compliance, governance and strategy matters. On behalf of the credit union system, Brenda serves on the board of Interac Corp.

A member of the Ontario bar, a graduate of the University of Ottawa Law School and Carleton University, Brenda brings over 30 years of experience in financial services regulation, compliance and legislative policy to her role as a strategic legal advisor and advocate for Canada’s credit unions. Earlier in her career, Brenda spent some time in private practice and held senior legal positions at CIBC and ING Canada.

Jeff joined CCUA in 2018 from Sunova Credit Union in Winnipeg, where he held the position of CFO since 2013. At Sunova Jeff was a member of the senior executive team involved with the development of corporate strategy, and led a partially-owned insurance subsidiary through a substantial change initiative. From 2007 to 2013, Jeff worked for Great-West Life Assurance Company in Dublin, Ireland and Winnipeg as a Performance Improvement Consultant and Senior Investment Accountant, where he worked as an internal consultant to review and improve corporate and business processes.

Jeff is one of the few individuals in Canada who has earned the right to use both the CFA and CA designations and he recently completed an Executive MBA at the Ivey School of Business. He also sits on the Board of the Betel Home Foundation, a not-for-profit that oversees the operation of two senior citizens care homes.

Michael Hatch is CCUA’s Vice President of Government Relations. Michael manages the team that runs CCUA’s advocacy and policy work at the federal and provincial levels on behalf of credit unions. Prior to joining CCUA in 2018, Michael spent a decade at a government relations consulting firm working primarily for national associations. During that time he also served as chief economist to a large retail trade association, and was their national media spokesperson as well, conducting well over 2,000 media interviews in all formats over ten years. Michael also worked on Parliament Hill for three years as an economic policy advisor. Originally from Newfoundland, Michael has a degree in Economics from the University of Toronto.