Leadership Team

Martha Durdin is currently the President and CEO at the Canadian Credit Union Association (CCUA).

She is a seasoned executive with extensive experience in management, public affairs and advocacy. Previously, she was the Managing Principal of a leading national strategic public affairs firm and spent thirteen years as an executive at a large Canadian bank. Early in her career, Martha worked on Parliament Hill.

Martha volunteers her time for a number of community organizations. Among them, she served three terms as the Chair of the Ontario Arts Council and is the immediate past Chair of the Royal Ontario Museum Board of Trustees. She is also a Director of The Canadian Club of Toronto. Martha represents CCUA on the boards of The World Council of Credit Unions (WOCCU) and Co-operatives & Mutuals Canada (CMC) and a member on the National Steering Committee for Financial Literacy. Martha is a recipient of the Queen’s Diamond Jubilee Medal.

Ms. Durdin is bilingual; holds a BA (Hon) from Western University, an MSc from the London School of Economics, and an ICD.D from the Institute of Corporate Directors at the Rotman School of Management.

Korinne is focused on the delivery of educational services to the credit union system for over 20,000 employees in more than 300 credit unions across Canada.

Korinne is a seasoned executive with 20 years of learning, business consulting and leadership experience, ranging from an entrepreneurial training start up that she built and subsequently sold, to leading learning teams at CIBC, IBM and PwC.

Among her many volunteer activities, Korinne was Chair of the Board of the Canadian Society for Training and Development and is a Director of the Hammer Band, a music program that develops life skills for youth in priority neighborhoods.

Korinne is also a mentor with the Enablis Foundation, which is focused on empowering entrepreneurs in developing countries.

Korinne has a BA in Political Science from the University of Western Ontario, and studied French at The University of California and Rice University.

Brenda is Corporate Secretary to the CCUA Board and, as a member of CCUA’s Executive Team, she is responsible for all legal, compliance, governance and strategy matters. On behalf of the credit union system, Brenda serves on the board of Interac Corp.

A member of the Ontario bar, a graduate of the University of Ottawa Law School and Carleton University, Brenda brings over 30 years of experience in financial services regulation, compliance and legislative policy to her role as a strategic legal advisor and advocate for Canada’s credit unions. Earlier in her career, Brenda spent some time in private practice and held senior legal positions at CIBC and ING Canada.

Jeff joined CCUA in 2018 from Sunova Credit Union in Winnipeg, where he held the position of CFO since 2013. At Sunova Jeff was a member of the senior executive team involved with the development of corporate strategy, and led a partially-owned insurance subsidiary through a substantial change initiative. From 2007 to 2013, Jeff worked for Great-West Life Assurance Company in Dublin, Ireland and Winnipeg as a Performance Improvement Consultant and Senior Investment Accountant, where he worked as an internal consultant to review and improve corporate and business processes.

Jeff is one of the few individuals in Canada who has earned the right to use both the CFA and CA designations and he recently completed an Executive MBA at the Ivey School of Business. He also sits on the Board of the Betel Home Foundation, a not-for-profit that oversees the operation of two senior citizens care homes.