Canadian Credit Union Association

Relevant research. Strategic Insights.

CCUA offers a wealth of research resources to assist credit unions in making sound strategic decisions. Our research team produces several publications providing insight into consumer behaviour, market trends, competitor strategies, and more. Members also receive complimentary access to content from a number of industry leading research providers.

CCUA Research:

Competitive Intelligence Update (48 issues/ year) – Stay Current on Industry Trends

What’s inside? Each issue includes the latest industry intelligence on:

  • New consumer research
  • Bank marketing campaigns
  • New product launches
  • Emerging trends
  • And more!

“The reporting [CCUA Research provides] is by far the best I have seen in any industry I have worked in. These are extremely insightful and provide a treasure trove of information to drive strategic thinking.”

Saskatchewan-based credit union employee

MarketSmarts (quarterly) – Strategies for the Future

What’s inside? Each issue is designed to support credit union decision making  and provides:

  • Key insights related to a topic of strategic importance to credit unions
  • Examples of programs, products, and strategies of banks and credit unions
  • Strategic recommendations from industry thought leaders

“Thank you for the work you put into your research. The level of quality that comes out of it is impressive. I’m looking forward to your next publication!”

New Brunswick-based credit union executive

Provincial Products and Services Study (annual) – Know Your Target Market

Save your credit union money and time by participating in this syndicated consumer study designed specifically for credit unions.

What’s inside? Subscribers receive detailed reporting and analysis that includes:

  • Province-specific consumer financial behaviour and attitudinal insights with regional specific breakdowns available.
  • Access to cross-tab data for each survey question for even deeper insights across 17+ variables

“The Products and Services study is my ‘go to’ study to inform many new project trends.“

BC credit union employee

Access to Industry Leading Research Providers

Access additional resources, studies and content through our partnerships with top research organizations here.

Click here to purchase your 2021 research subscriptions, today!

Contact us

Rhys McKendry
Manager, Research
rmckendry@ccua.com
416-238-8173

Diane Dunn
Senior Research Analyst
ddunn@ccua.com
416-232-3468