Canadian Credit Union Association

Relevant Research. Strategic Insights.

CCUA offers a wealth of research resources to assist credit unions in making sound strategic decisions. Our research team produces several publications providing insight into consumer behaviour, market trends, competitor strategies, and more. Members also receive significant group discounts on subscriptions to a number of third party, industry-leading research providers.

CCUA Research:

Competitive Intelligence UpdateKeep your team informed

Weekly analyst briefings (46 issues/year) on the latest industry developments, research and trends relevant to Canadian credit unions.

Content covered in weekly updates includes:

  • New consumer research
  • Competitor product launches
  • Bank marketing campaigns
  • Research on emerging trends
  • Fintech developments
  • And more!

“The reporting [CCUA Research provides] is by far the best I have seen in any industry I have worked in. These are extremely insightful and provide a treasure trove of information to drive strategic thinking.”

Saskatchewan-based credit union employee

MarketSmarts – Strategies for the Future

Quarterly white papers providing key insights and in-depth analysis on topics of strategic importance to Canadian credit unions.

Each issue is designed to support credit union decision making and provides:

  • Key insights related to a topic of strategic importance to credit unions
  • Examples of programs, products, and strategies of banks and credit unions
  • Strategic recommendations from industry thought leaders

“Thank you for the work you put into your research. The level of quality that comes out of it is impressive. I’m looking forward to your next publication!”

New Brunswick-based credit union executive

Provincial Products and Services StudyKnow Your Target Market

An annual province-specific study on consumers’ financial behaviours and attitudes designed exclusively for Canadian credit unions.

Subscribers receive detailed reporting and analysis that includes:

  • Province-specific consumer financial behaviour and attitudinal insights with regional specific breakdowns available.
  • Access to cross-tab data for each survey question for even deeper insights into over a dozen demographic segments.

“The Products and Services study is my ‘go to’ study to inform many new project trends.“

BC credit union employee

Access to Industry Leading Research Providers

Access additional resources, studies and content through our partnerships with top research organizations. Click here to learn more.

Contact us for subscription information

Rhys McKendry
Manager, Research

Diane Dunn
Senior Research Analyst