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Marketing Programs and Campaigns

CCUA is dedicated to helping credit unions and caisses populaires grow their membership, by offering a variety of cost efficient marketing and communications that can be branded and used by credit unions. Below is an outline of our current offering. Please check back for the launch of our new marketing e-store where you can purchase and download products directly.


Retail Marketing Materials

CCUA provides credit unions with the materials you need to communicate with members in retail branches on a number of products. All products are professionally written by experts in the subject area and available in both print and digital formats. Materials are available as-is or are customizable with your branding and logos. Product topics range from fraud awareness to registered savings plans and everything in between. 


Buyer Protection Coverage

Buyer Protection & Extended Warranty coverage is unique to credit unions. It is a debit and credit card insurance program offered in partnership with The CUMIS Group. Purchases made by members using debit cards, credit cards and cheques are covered for a full 120 days after the purchase; the item is protected if it's stolen or damaged. The extended warranty coverage doubles the warranty period of the purchased item for up to two years.


Association Discounts

CCUA has group-buying solutions for members in areas which include: office supplies and equipment, couriers, shredding services, and long distance, and conference calling. Combining our purchasing power brings larger discounts than individual members could secure, while also lowering the cost of the procurement process.


National Campaigns

CCUA offers a number of national communications “campaigns in a box” that include print and online materials, as well as in branch event ideas. These campaigns are produced throughout the year to help support national credit union brand awareness in local markets. Materials will be available 3-4 weeks prior to the start of the event. Upcoming campaigns include:

  • Fraud Prevention Month - March
  • International Credit Union Day - October 20
  • Ipsos Best Banking Awards - September
  • Battle of the Banks 2017 - October
  • Cyber Security Awareness Month - October
  • Small Business Week - October
  • Financial Literacy Month - November

Interior Image Displays

CCUA provides a line of interior displays to be used in branches and offices. Examples include: dual teller signs, business hours signs, poster frames, hanging frames, and more.


CreditView Dashboard

CreditView is a credit information and education advantage. Through an elegant, integrated user experience, CreditView shows your members the critical credit information they need, including:

  • Their TransUnion credit file
  • CreditVision Risk Score and national comparison
  • Credit and score education
  • Comprehensive financial literacy program powered by EnRICHed Academy
  • Key credit change alerts
  • Score Simulator

Stay Connected with CCUA

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Advisory Committee

The National Marketing Advisory Committee provides a forum at the national level for discussion and collaboration regarding marketing and brand awareness initiatives.


Credit Union Business Owner Strategy

Order your Canadian Business Owner Strategy (CBOS) books!

Cash Management Toolkit
Succession Planning Toolkit
What Would Harold Do?


Meet the Team

Suzanne Peters, Director, Member Relations & Marketing
Janet Gibson Eichner, Sr Manager Nat'l Media & Communications
Suzanne Burnie, Manager Conferences & Events
Les Czarnota, Researcher
Michelle Symeonides, Account Manager
Samantha Ritchie, Marketing Associate
Julie Nadalin, Marketing eStore Representative
Janine Pierre, Sr. Graphic Designer
Beth McElroy, Assistant