In 2024, the Credit Union Institute of Canada (CUIC) launched the Accredited Canadian Credit Union Sales Professional Program (ACCUSP), designed to empower those who are responsible for building relationships and providing exceptional sales and service to credit union members.

Through this program, learners who successfully complete the required training, prove their proficiency in communication, sales, and relationship building with knowledge assessments, and validate knowledge transfer through rigorous course examinations are granted ACCUSP status by CUIC. This certification offers a blend of theoretical knowledge and practical expertise, ensuring participants are well-equipped to meet the challenges of today’s credit union environment.

The CUIC programs are meticulously crafted by credit union subject matter experts and incorporate courses examined by our academic partner, Dalhousie University, a trusted leader in higher education. These programs are valued by credit unions across the country because they have proven effective at delivering on the unique skill development needs of our members.

Mirren Harris, M.Ed., VP Education and Professional Development, CCUA.

We’re pleased to acknowledge that in it’s first year available, twenty-one credit union professionals earned ACCUSP status! Here’s what Andrea McCaw had to say about the program:

“The Accredited Canadian Credit Union Sales Professional course was incredibly beneficial. The well-structured curriculum and expert instructors provided deep insights into the credit union sales process. I particularly enjoyed the soft skills component, which was new to me and offered a wealth of valuable information. I’m now eager to explore more soft skills courses.

This course has greatly improved my sales abilities and my understanding of the credit union sector. I feel more equipped to serve our members and help our credit union thrive. I highly recommend this course to anyone in the field.” 

Andrea McCaw, Mortgage Manager, Coastal Community Credit Union

CUIC, in partnership with Dalhousie University, is committed to helping learners build the knowledge, skills, and expertise needed to support long-term sustainability at the credit union, provincial and national level. Adding a new accreditation focused on building deeper relationships with credit union members will position the sector for success today, tomorrow, and into the future. To complete this new accreditation, please enroll in the Accredited Canadian Credit Union Sales Professional Learning Path here.

Any questions, please contact clientsolutions@ccua.com.