At CCUA, we continue to prioritize media outreach efforts to amplify credit unions’ messages and increase their visibility among Canadians. Below are some recent media wins since our last newsletter.
CCUA Feature in Business View Magazine
CCUA collaborated with Business View Magazine to highlight the association's work and shine a light on the credit union sector. The interview with CCUA President & CEO Jeff Guthrie touches on a range of topics, including CCUA's advocacy work, media outreach & awareness, education, the credit union difference, and more.
View the full online article and/or check out the print version
Ipsos Financial Service Excellence Awards
For the 18th year in a row, Canada’s credit unions were awarded the prize for customer service excellence at the Ipsos Financial Service Excellence Awards. The awards were based on the Customer Service Index (CSI) survey, which took into consideration the results of 47,940 completed surveys based on a demographically and regionally representative sample of Canadians.
To promote the results of the survey, CCUA issued a press release over the wire service and posted it to our media centre here.
CCUA Interview with The Hill Times
To coincide with the advocacy efforts of Hike the Hill, CCUA collaborated with The Hill Times to address the misconceptions within Canada’s financial sector, and how the industry encompasses far more than just “The Big Six” banks. From how Canada's credit unions hold 20 percent of the national market share to their dedicated offering of personal and business banking services to nearly ten million Canadians, this piece reinforces the importance of gathering all players within the financial system to ensure any federal policies that are enacted serve in the best interest of the banks, credit unions, and most importantly Canadians. To access the full article, click here.
CCUA CEO Jeff Guthrie featured on The Global Credit Union Podcast
The Global Credit Union Podcast by the World Council of Credit Unions (WOCCU) champions credit unions and cooperative finance worldwide on its monthly podcast. CCUA CEO Jeff Guthrie was interviewed to discuss how Canada’s credit unions are embracing bold initiatives and how he hopes to bring his expertise in payments to help the global credit union movement. Listen here.
If you'd like to work with us to have your credit union referenced in a future article or media pitch, please contact communications@ccua.com.
To view our full listing of media coverage, visit our media centre.