'What is A Credit Union?' - How Canada's Credit Unions are Educating Millennial Canadians
In 2021, CCUA's Communications team launched the inaugural “What is a Credit Union?” educational program – aimed at raising awareness among millennials
October 2022
2022 "What is a Credit Union?" - Program Update
As we gear up for the official launch of our "What is a Credit Union?" educational program, which will run from mid-October until the end of January 2023, we have been posting some pre-launch teaser content on Canada’s Credit Unions' social channels.
Social Assets
The images and reels that we posted in September, in addition to the social plan, are now available for download here (French images coming soon).
We will continue to share our social assets with credit unions on a monthly basis after we have posted them to Canada’s Credit Unions' social channels.
Articles
We have also been posting articles to Canada's Credit Unions blog, which credit unions can leverage and re-purpose on their own channels.
Follow Us!
For the most up-to-date content, we strongly recommend that you follow Canada's Credit Unions' social channels and simply re-share our posts with your network of followers:
To learn more about the vision and strategy behind this creative and integrated program, CCUA’s Communications team shares a behind-the-scenes look in a recent NewsHub article here. (Member login required).
Other Awareness News
ICU Day Assets Are Now Available:
Last week we shared ICU Day images available in English and French for use on your credit union's social channels. There are two logo options available for each version:
- Canada’s Credit Union Logo
- No Logo (can be customized with your credit union's logo)
Download ICU Day images here.
Ongoing Media Coverage:
This year, CCUA Communications has enhanced its media outreach efforts, collaborating with numerous media outlets to promote the value of credit unions and raise their visibility among Canadians. To date, we have generated over 100 media hits for Canada's credit unions.
Most recently, CCUA collaborated with Wealth Professional Canada to showcase how Canada’s credit unions are shining a light on the importance of retirement planning.
To access this article, along with the other coverage we’ve received so far in 2022, visit our Media Centre.
Work With Us To Get Featured!
If you'd like to have your credit union potentially referenced in a future article or media pitch, please contact nationalawareness@ccua.com.