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How your credit union can make a difference on World Elder Abuse Day on June 15

June 9, 2017

Michelle Symeonides, Account Manager, Marketing & Communications, Canadian Credit Union Association

World Elder Abuse Awareness Day takes place each year on June 15 to raise awareness about the significance of elder abuse as a public health and human rights issue.

Raise awareness
Credit unions have important role in preventing financial elder abuse. We encourage credit union staff across the country to commemorate this day by wearing purple on June 15 and hosting community events in branches to raise awareness of this important cause.

Educate your staff
Eighty-nine per cent of staff who have taken the Cusource Education course, Financial Abuse of Older Adults: Recognize, Review and Respond, report an increase in their confidence to recognize and respond to a potential situation involving elder abuse. This course takes in-depth look at how older members can become victims of financial abuse by family members, trusted friends or caregivers. True-to life video scenarios show examples of how the credit union can help.

Spread the Word
Many provincial organizations create support materials for World Elder Abuse Awareness Day that are region specific.

Visit our website for links to these resources, as well as credit union-specific support materials created by CCUA. View resources