Embark, a registered education savings plan (RESP) platform, launched a new marketing campaign appealing to busy parents by highlighting the speed and simplicity of its RESP process.

Positioned as an easy “set it and forget it,” investments in the Embark Student Plan shift over time. When the child is young, the focus is on growth, with a targeted asset mix of 10 per cent fixed income and 90 per cent equities held in a variety of ETFs. As the child ages, the investments become increasingly conservative.

The new campaign highlights the ease of application for busy parents.

For more details on this campaign, as well as new campaigns from Conexus and Coast Capital, and additional research on Canadians’ struggles to save for their children’s education, please read this week’s issue of Competitive Intelligence (CI) Update. 

Email research@ccua.com to learn more and sign up.