Milestone Victory Underscores Credit Unions’ Unwavering Dedication to Exceptional Member Service
Toronto, ON, October 15, 2024 – For the 20th consecutive year, Canada’s credit unions have been recognized as the recipients of the Ipsos Financial Service Excellence Award 2024 for Customer Service Excellence among all financial institutions. This incredible two-decade streak reinforces the credit union sector’s longstanding commitment to delivering outstanding, member-centric service and its pivotal role in fostering strong community relationships.
“Winning this award for 20 years in a row is a testament to the relentless focus credit unions place on serving their members. It highlights our dedication to going beyond financial services, emphasizing personal connections and member financial well-being,” said Jeff Guthrie, President & CEO of the Canadian Credit Union Association (CCUA). “The recognition from Ipsos underscores that our Profits-for-People approach continues to set us apart in the financial sector.”
A Record Year of Recognition
In addition to being honoured for Customer Service Excellence, Canada’s credit unions were acknowledged in several other categories this year, securing a total of six Ipsos awards, reflecting the diverse and exceptional service they provide to members across the country.
Award categories include:
- Customer Service Excellence (solo win)
- Values My Business (solo win)
- Financial Planning & Advice
- Branch Service Excellence (solo win)
- Online Banking Excellence
- Live Agent Telephone Banking Excellence
These accolades highlight the innovative, community-focused approach that credit unions continue to bring to the financial services industry.
About the Ipsos Financial Service Excellence Awards
The Ipsos 2024 Financial Service Excellence Awards are derived from the combined program year
results of quarterly Customer Service Index (CSI) surveys ending September 2024. The sample size for
the total 2024 CSI program year was 47,946 completed surveys, yielding 71,649 institution ratings.
The CSI survey has been conducted since 1987.
